VYTAL Global has acquired assets and team members from TURN in order to drive tech-enabled reuse solutions. With the launch of VYTAL US Inc., the Germany-based digital reuse platform is expanding to the U.S. This move will allow VYTAL Global to continue its global growth by incorporating key assets and team members from TURN, a leading U.S.-based reuse company that provides tech-enabled reuse solutions to events and venue customers.
We are excited to announce the establishment of VYTAL US Inc., the U.S.-based subsidiary of VYTAL Global GmbH, a digital reuse platform headquartered in Cologne, Germany. This expansion is a significant milestone in Vytal’s goal of creating a global tech platform that promotes reuse in various food service environments, including large-scale events, sports and entertainment venues, campuses, corporate offices, and quick-service restaurants.VYTAL US has acquired the assets of TURN, a U.S.-based reuse company, and will now be providing services to a selected group of TURN’s former clients, mainly large festival and venue operators. This includes taking over some of TURN’s operations in Australia and New Zealand. In addition, key members of the TURN team will be joining VYTAL US to ensure a smooth transition and continued service for these clients. This acquisition will allow VYTAL to expand its expertise with TURN’s successful consumer engagement strategies, as well as introduce its advanced tracking technology and market-leading operational efficiency to the U.S. market.
„From the start, Vytal’s ambition is to solve the single-use packaging waste crisis on a global scale,” says Dr. Tim Breker, Co-Founder & Managing Director of VYTAL Global GmbH. „Europe, particularly Germany, has long been a leader in reuse. We believe we have a clear competitive advantage to build the most advanced reuse solutions for our clients. By expanding into the U.S., we’re leveraging our sophisticated tech platform, as well as years of operational experience, to deliver high-value reuse solutions. Scaling reuse in Europe is mostly about efficiency and convenience. In the U.S. reuse has a major third growth driver: consumer engagement. Mastering this triad in the most exciting consumer market of the world will further cement Vytal’s leadership of the global reuse movement.”
Our Bold Strategic Vision
As a leader in global sustainability efforts, VYTAL is committed to promoting reuse on a worldwide scale.
With a proven track record of success in serving a wide range of events and clients across multiple countries, including high-profile events such as the Olympics and EURO fan zones, VYTAL is poised to bring this same level of success to the U.S.
Vytal is revolutionizing the reuse industry by harnessing the power of innovative technology. From logistics and tracking to POS integration and consumer engagement, Vytal’s cutting-edge technology covers the entire value chain, making reuse more efficient and economically beneficial for all involved. The acquisition of expertise in digital consumer rewards and engagement further enhances Vytal’s technology platform, creating a compelling value proposition for operators seeking to incentivize reuse and improve customer satisfaction.
With the ability to deliver these innovations at scale, Vytal is poised to unleash the immense potential of the U.S. market, creating a win-win solution for operators, consumers, and brands alike.
Introducing a Revolutionary Washing System
Vytal recognizes the need for cutting-edge washing infrastructure and is committed to building a groundbreaking facility in Atlanta, Georgia. Our goal is to create the most advanced washing system in the U.S., revolutionizing the cleaning and management of reusable packaging while also setting new standards for efficiency, hygiene, and sustainability in the industry.
Zapraszamy nowych talentów zza oceanu
Vytal z wielką radością witamy doświadczonych członków dawnej ekipy TURN. Ich głęboka wiedza o rynku amerykańskim i ekspertyza w technologicznie wspomaganym ponownym wykorzystaniu będą nieocenione w dostarczaniu doskonałej obsługi istniejącym i przyszłym klientom VYTAL US, znacząco rozwijając działalność ponownego wykorzystania w USA.
Propelling Growth in 2025
Vytal is poised to spearhead the global reuse movement in 2025, leveraging new markets, cutting-edge technologies, and top-tier talent. With its data-driven strategy, Vytal aims to optimize economic advantages for all parties involved, fostering a future where reuse is the standard practice.
VYTAL Global GmbH is leading the way in the packaging industry with its innovative reusable solutions, aiming to eliminate single-use packaging. Using state-of-the-art software and data analytics, VYTAL offers sustainable and cost-effective packaging options, recognized internationally by the „Harvard Business Review” for its pioneering data model. With a network of over 7,000 partners across 22 countries, VYTAL is at the forefront of the global shift towards a circular economy, reducing disposable packaging waste.
Vytal has created a specialized subsidiary to broaden its reach in providing reusable solutions for the events and entertainment industry. This move demonstrates Vytal’s dedication to sustainability by meeting the specific needs of large events and venues.
VYTAL Global is dedicated to transforming the global packaging industry by offering innovative, eco-friendly alternatives to create a more sustainable future.
Who We Are: VYTAL US Inc.
VYTAL US Inc. is the U.S. subsidiary of VYTAL Global, specializing in advanced reuse solutions for large-scale events, sports venues, corporate campuses, and quick-service restaurants in the U.S. By Q2 2025, VYTAL US will operate the most advanced washing facility in Atlanta, Georgia, ensuring top-tier hygiene, efficiency, and sustainability. Through partnerships with progressive companies in the Food & Beverage Industry, VYTAL US aims to make reuse the new normal for U.S. campuses and venues, providing solutions that benefit businesses, consumers, and the environment.
Pochodzenie wiadomości: pap-mediaroom.pl